A certified product manager and self-taught designer, my collective experience within the art, hospitality, wellness, and travel industry has provided me with the skills and awareness needed to participate on forward-thinking teams in fast moving environments as well as collaborate independently. 

CREATIVE OBM & EXEC. ASSISTANT

April 2018 - Current

My freelancing career has evolved over the past 5-years. I focus on brand and identity design, web design, content creation, social media management, as well as back end building such as account set up, profile optimization, and system automation. 

SKILLSET

CERTIFICATIONS

INDUSTRIES

  • Provide administrative support to executive staff, including scheduling appointments, managing email and correspondence, and preparing reports
  • Manage and prioritize multiple tasks and projects, ensuring deadlines are met and work is completed accurately
  • Maintain confidential information and handle sensitive situations with discretion
  • Organize and maintain physical and digital filing systems, ensuring information is easily accessible and secure
  • Act as a liaison between executive staff and other departments, coordinating communication and follow-up as needed.

ADMIN MANAGEMENT

  • Supervised teams of 5, up to 8 projects at a time related to campaign strategy, product release, and event planning.
  • Collaborated closely with different teams to successfully implement new systems such as SOPs, social campaigns, and event production.
  • Initiated new project ideas and took the lead on strategizing timelines and budgets.
  • Increased overall performance by 33% due to designing and implementing custom automated systems.

PROJECT MANAGEMENT

  • Managed and monitored up to 12 social media accounts at a time utilizing planning and publishing platforms such as Later and Zapier.
  • Consistently delivered high quality content while providing weekly and monthly audits reporting on associated KPIs. 
  • Led planning and budgeting sessions for social ad campaigns, specifically through Facebook and Pinterest.
  • Successfully rebranded, both visually and socially, a wellness studio which resulted in a 32% reviewed during their final quarter.

SOCIAL MEDIA MANAGEMENT

  • Created high quality content utilizing designing software such as Canva and Adobe Creative Suite, specifically InDesign and Photoshop.
  • Guided clients through a consistent customer journey from onboarding and setting up a cohesive structure to strategizing and designing their ideal brand or collateral.
  • Created and followed a dedicated timeline in order to effectively onboard new clients while completing current tasks.
  • Developed shared systems to ensure collaborators had all necessary content for any related projects.

CONTENT CREATION & DESIGN

  • Canva
  • Figma
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe In-design
  • Notion
  • Zapier
  • Flodesk
  • Later
  • G-Suite
  • Instagram
  • Tiktok
  • Pinterest
  • Youtube
[DESIGN]
[MANAGE]
[SOCIAL]
PRODUCT MANAGEMENT
BRAINSTATION - 2022
PROJECT MANAGEMENT
GOOGLE- 2021
SOCIAL MEDIA MARKETING
HUBSPOT - 2020
Travel
Hospitality
Real Estate
Health & Wellness
Spirituality